If you are already marketing or thinking of marketing wine in India, the following article is for you. Before we start, I will first answer the million-dollar question, “What prompted me to write this?” and the answer is, with stiff competition that’s only getting tighter it is most pertinent to get the branding exercise right. […]
Archive for August, 2008
Wine certainly has a way about it, attracting people and absorbing them completely. Let’s raise our glasses to a recently set-up company based out of Delhi, already importing wines from Italy and Australia – Alpex Wines. Headed by a husband and wife duo, I recently met the fairer half and gave her the real low-down […]
The Wi-Not blog is where you will find industry up-dates, links, recommendations, and discussions on issues that perplex all that enter the Indian wine industry. We hope you find it useful, and we hope you come back more often to read as also to contribute.