Wine clubs today are like termites, coming up in the country out of the wood work, spreading almost like a crop of infected mushrooms. But sadly not all of them are so utterly hallucinogenic. Recently another one made its footprint appear and time will show how this one matures. However, this one was just that wee little […]
Archive for December, 2009
The success of ‘The Big Fat Indian Tasting’ was good enough motivation for the Wi-Not team to attempt Round Two, as promised. The venue and idea of the tasting remained the same, a silent walk-around tasting at the Sevilla Restaurant, The Claridges, New Delhi. A total of 43 wines from 8 different wineries were put […]
With cloth and fingers hard to reach to the bottom and every corner of the glassware and decanters, cleaning them is a mess. This Pulltex product allows perfect cleaning and drying. Its flexible body that adapts to any shape, cleaning every part of your glasses and decanters is easy. They are dishwasher safe too. Comes […]
Wine saver is a tool that helps seal the wine inside the bottle and prevent it from spoiling/ oxidation once opened. By vacuuming the wine inside the bottle, wine savers ensure the quality of wine is maintained for long under normal storage conditions. Use of alimentary non-slip plastic and stainless steel helps providing durability and […]
Most trusted product under the Pulltex umbrella. Galvanized iron sleeve, micro serrated blade, DuPont Teflon coated-spiral adds to its durability and comfort of using it. Printable top and various colours to choose from adds a zing to the product.
Highly durable classic wine-opener with a double lever system that allows opening any wine bottle with zero effort input. A very basic, yet, high quality product. A wide printable top allows you to customize it for yourself in you favourite colour from the 10 available ones.
A specially designed vacuum wine stopper and saver for sparkling wines and champagne. It aids in preventing carbonic essences and flavours of an opened sparkling wine and storing it for long. Made from durable stainless steel and plastic that does not allow any passage for air, smell or flavours.
Decanting is an act of providing the wine air and larger surface area to open up and breathe, generally for very complex full bodied old wines. For a perfect decanting process, a decanting funnel is a must. Pulltex’s decanting funnel is a heavy-duty stainless steel product that ensures high quality of decanting with its very […]
If we at Wi-Not had a penny for every badly written wine list in the country, we would have retired long ago. But we are still in business and ironically, the hardest time and the longest meetings we have are to convince outlets why they need a new wine list! The Wi-Not team already handles […]
For those who are already in the wine business in India, we can make ourselves available for all wine-centric marketing and promotional strategies and their subsequent execution. These can include institutional events like tutored tastings and wine dinners to more retail-specific activities. From conceptualising and designing the promotion and all related POS to sourcing staff […]
Retail is undoubtedly the most undervalued entry-point for wines currently in the country and with due reason. The stringent laws combined with advertising restrictions make wine the most difficult commodity to sell and market since official non-pirated versions of software! But, things are fast changing, markets are opening up and laws are relaxing to allow […]
So you happen to be a winemaker, or you know someone who is a winemaker, or claims to be one, whatever. Thing is, we love wine. So if you have wine and if you are considering India as a potential market, we can (potentially) hook you up. The market is growing and expanding continuously and […]
The main reason why wine remains a scarce commodity in India is because, outside of work, even we, as consumers, get to see little of it. The other more concerning trouble with wine consumer events is that they tend to be extremely boring: snooty gatherings of people on the verge of catatonia. We at Wi-Not […]
Unless someone manages to come up with talking labels, wines will not sell themselves just yet. The amount of revenue that may be locked up in wine stocks in an average outlet is serious, thus making stock movement a dire and constant requirement. Wine training is the singular most effective way to ensure this and […]