on Dec 14, 2009 in Featured
Retail is undoubtedly the most undervalued entry-point for wines currently in the country and with due reason. The stringent laws combined with advertising restrictions make wine the most difficult commodity to sell and market since official non-pirated versions of software! But, things are fast changing, markets are opening up and laws are relaxing to allow this channel to develop. We have been involved with several nationwide in-shop promotions where we interact with consumers directly as they go about their daily shopping in certain exquisite consumer outlets. From wine and cheese tastings to discussing the merits of certain wine styles to suggesting affordable wines to accompany their dinner that evening…the idea is always to add value to their shopping experience while spreading wine awareness.
About the Author
Wi-Not is India’s only professionally qualified and managed Wine & Beverage Solutions Company. We are a collective of wine and beverage professionals who are united in our belief that all drinks are special, and different, and consequently need to be presented and marketed uniquely so. The best of brands need the best of plans and that is what we do. The Wi-Not team comprises young certified and experienced professionals who have spent a considerable amount of time working in the field of beverages and especially wine, both in India and abroad (and are still young enough to resonate with the pulse of our burgeoning market!) Big words, but the principle behind all our work and efforts is simply this: You can create a brand over and over again but unfortunately you can kill it only once!