Fratelli Wine Session At DSIIDC

DSIIDC is one of the few corporations involved with the retail sale of liquor in the country.

Fratelli Vineyard’s endeavour to educate retail shop managers on wine led to the training at DSIIDC in tandem with Wi-Not. Conducting the training was Sommelier Gurjit Singh Barry with the winemakers, the brothers from Fratelli themselves, Mr. Alessio Secci and Mr. Kapil Sekhri in attendance.

The idea being to educate in such a way that the retailers don’t just fetch the bottle of wine that they assume as best when a buyer asks the most frequently asked question, “Which is the good wine?, give me a bottle.”, but also so they understand the idea and effort behind every bottle of wine and so they can better acquaint the buyer with the wine that best suits their needs.

Sommelier Gurjit Singh Barry had the crowd hang on to his every word with the little touch of humour and his witticisms while familiarising them with wines. Wines were tasted and the crowd was told how to deduce a wine. The crowd had a number of questions lined up, which Mr. Alessio and Mr. Kapil Sekhri were quick to answer.

Now go grab a bottle of wine for a better experience with the retailers.



About the Author

Comments (1)

Trackback URL | Comments RSS Feed

  1. sharad phadnis says:

    Fratelli wine is not being marketed as yet in Nagpur. Through our Nagpur Wine Lovers Club,Nagpur we can extend our sincere cooperation in finding suitable distributor. Please ask your marketing wing to contact us after 12th of February 2012. I am Sharad Phadnis, Chief Promoter of Nagpur Wine Lovers Club and currently we have strength of 50 members and the trend is on rising side. In recently concluded AGM of our club M/S. Four Seasons Wineries have sponsored wine tasting followed by dinner. Call me for further details on 9970882351. I will be out of Nagpur from 11th Jan to 12th Feb.

Leave a Reply

If you want a picture to show with your comment, go get a Gravatar.