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World Malbec Day

Candela Berbel – Argentinean Wine Queen

Malbec is one of my favourite grapes and I sincerely believe that it needs to find its true place and recognition on the international wine shelf. The World Malbec Day is a good way to commemorate this lovely Argentinean grape and give it its due merit.

Some of you may scoff at the idea of calling this grape Argentinean for it is true that it originally hails from France (Bordeaux to be precise) and was called Cot there. Still is. Trouble is that in France it is but a side-kick; a trusty grape to cover for the shortcomings of the famed Cabernet but never one to be allowed a spot in the limelight. Well Phylloxera changed that: France lost it’s production considerably and the grape was then found and resurrected in its new-found home, Argentina. Today, France may claim it back but we from the land of Lord Krishna know which mother (the one who gave birth or the one who brought one up) is to be more revered.

As the world celebrates Malbec Day, it was heartening to see more than a dozen winemakers descend upon the capital with their prestige selections. Special mention for the wines of Susan Balbo (www.dominiodelplata.com), Juan Pablo Lupiañez (www.lupawines.com) and Jorge Cardozo (www.fincasdonmartinos.ar) whose wines I managed to taste and found very deserving and worthy of applaud. Sadly, the embassy, as also the assisting organisers, couldn’t have done a shoddier job and they managed to miss out on inviting the most relevant people from the trade, media, and general wine-drinking circles. The event was saved by the Tango performers, dancers who managed to mesmerise and match the intensity of the best Malbecs of Argentina with their graceful, complicated, and yet seemingly effortless shuffle to the lilting music.

 

 

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Wi-Not is India’s only professionally qualified and managed Wine & Beverage Solutions Company. We are a collective of wine and beverage professionals who are united in our belief that all drinks are special, and different, and consequently need to be presented and marketed uniquely so. The best of brands need the best of plans and that is what we do. The Wi-Not team comprises young certified and experienced professionals who have spent a considerable amount of time working in the field of beverages and especially wine, both in India and abroad (and are still young enough to resonate with the pulse of our burgeoning market!) Big words, but the principle behind all our work and efforts is simply this: You can create a brand over and over again but unfortunately you can kill it only once!

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