Author Archive for Wi-Not

Wi-Not is India’s only professionally qualified and managed Wine & Beverage Solutions Company. We are a collective of wine and beverage professionals who are united in our belief that all drinks are special, and different, and consequently need to be presented and marketed uniquely so. The best of brands need the best of plans and that is what we do. The Wi-Not team comprises young certified and experienced professionals who have spent a considerable amount of time working in the field of beverages and especially wine, both in India and abroad (and are still young enough to resonate with the pulse of our burgeoning market!) Big words, but the principle behind all our work and efforts is simply this: You can create a brand over and over again but unfortunately you can kill it only once!

Trip To Querciabella, Italy
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Trip To Querciabella, Italy

Hailing from the Italian region of Chianti, this winery takes the concept of quality wines to the extreme. Querciabella, meaning “beautiful oak tree”, is located high up in the hills where many oak trees grow. Founded in the 70’s by a French wine enthusiast, Giuseppe Castiglioni, it has since been recognized for its superb wines. [...]

Austrian Blaufrankisch Tasting
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Austrian Blaufrankisch Tasting

WEINGUT MUHR-VAN DER NIEPOORT (Spitzeberg). ‘09 Light and lovely, fruity and fresh with a nice grip. The ‘07 is tighter, packed denser. Needs some. The wine takes us back to the nostalgic times when grapes were foot-crushed. Till date, the grapes used to produce this drop are partly crushed by foot & the rest mechanically. [...]

Tasting Austrian Whites
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Tasting Austrian Whites

WEINGUT CHRISTIAN REITERER (Western Styria/ Steirmark): Rose from Styria like none other.
WEINGUT TSCHEPPE AM POSSNITZBERG (Leutschach): Morillon maybe Chardonnay but is made differently. Stainless steel and no Malo-lactic. This house does a mean version. Lean at start but builds weight as it goes. Vom Czamillonberrg 08 is a stunner: dried mushrooms, porcini and truffled, some [...]

Old Versus New World Inspiration
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Old Versus New World Inspiration

Perhaps one of the oldest debates in the world of wines: which is the real style and, more importantly, which is the style taking over palates all over the world. Is it winemaking or is it the vineyard? Grape or region? Megan Fox or Liv Tyler?
Well choices are the only confusion in this world. What [...]

Rendezvous With Mr. Abhay Kewadkar: Winemaker, UB Wines
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Rendezvous With Mr. Abhay Kewadkar: Winemaker, UB Wines

Abhay Kewadkar the man behind the Four Seasons brand has been around in the Indian wine industry for quite some time, so much so that his association with a product could itself contribute a lot to its commercial success.
I recently caught up with Abhay in the capital where he was present to grace the first [...]

Bodega Osborne Wines: Tasting on 7th January 2010
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Bodega Osborne Wines: Tasting on 7th January 2010

Bodega  Osborne is one of the oldest Spanish houses. Primarily known for their Sherries they make wines in other styles too. We could tell you lots more about Family-owned and still upholding traditional values and wine-making practices, but that is what their company website is about. Here instead, is our two bits’ worth on the [...]

Pulltex Decanter And Glass Cleaner
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Pulltex Decanter And Glass Cleaner

With cloth and fingers hard to reach to the bottom and every corner of the glassware and decanters, cleaning them is a mess. This Pulltex product allows perfect cleaning and drying. Its flexible body that adapts to any shape, cleaning every part of your glasses and decanters is easy. They are dishwasher safe too. Comes [...]

Pulltex Wine Saver
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Pulltex Wine Saver

Wine saver is a tool that helps seal the wine inside the bottle and prevent it from spoiling/ oxidation once opened. By vacuuming the wine inside the bottle, wine savers ensure the quality of wine is maintained for long under normal storage conditions. Use of alimentary non-slip plastic and stainless steel helps providing durability and [...]

Pulltex Pullparrot Wine Opener
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Pulltex Pullparrot Wine Opener

Most trusted product under the Pulltex umbrella. Galvanized iron sleeve, micro serrated blade, DuPont Teflon coated-spiral adds to its durability and comfort of using it.
Printable top and various colours to choose from adds a zing to the product.

Pulltex Pulltap Wine Opener
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Pulltex Pulltap Wine Opener

Highly durable classic wine-opener with a double lever system that allows opening any wine bottle with zero effort input. A very basic, yet, high quality product.
A wide printable top allows you to customize it for yourself in you favourite colour from the 10 available ones.

Pulltex Champagne Saver
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Pulltex Champagne Saver

A specially designed vacuum wine stopper and saver for sparkling wines and champagne. It aids in preventing carbonic essences and flavours of an opened sparkling wine and storing it for long. Made from durable stainless steel and plastic that does not allow any passage for air, smell or flavours.

Pulltex Decanting Funnel
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Pulltex Decanting Funnel

Decanting is an act of providing the wine air and larger surface area to open up and breathe, generally for very complex full bodied old wines. For a perfect decanting process, a decanting funnel is a must. Pulltex’s decanting funnel is a heavy-duty stainless steel product that ensures high quality of decanting with its very [...]

Outlet Wine-list Engineering and Stock Management
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Outlet Wine-list Engineering and Stock Management

If we at Wi-Not had a penny for every badly written wine list in the country, we would have retired long ago. But we are still in business and ironically, the hardest time and the longest meetings we have are to convince outlets why they need a new wine list!
The Wi-Not [...]

Wine & Beverage Marketing Strategies
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Wine & Beverage Marketing Strategies

For those who are already in the wine business in India, we can make ourselves available for all wine-centric marketing and promotional strategies and their subsequent execution. These can include institutional events like tutored tastings and wine dinners to more retail-specific activities. From conceptualising and designing the promotion and all [...]

Retail Promotions
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Retail Promotions

Retail is undoubtedly the most undervalued entry-point for wines currently in the country and with due reason. The stringent laws combined with advertising restrictions make wine the most difficult commodity to sell and market since official non-pirated versions of software! But, things are fast changing, markets are opening up and [...]