Wi-Not is India’s only professionally qualified and managed Wine & Beverage Solutions Company. We are a collective of wine and beverage professionals who are united in our belief that all drinks are special, and different, and consequently need to be presented and marketed uniquely so. The best of brands need the best of plans and that is what we do. The Wi-Not team comprises young certified and experienced professionals who have spent a considerable amount of time working in the field of beverages and especially wine, both in India and abroad (and are still young enough to resonate with the pulse of our burgeoning market!) Big words, but the principle behind all our work and efforts is simply this: You can create a brand over and over again but unfortunately you can kill it only once!
If we at Wi-Not had a penny for every badly written wine list in the country, we would have retired long ago. But we are still in business and ironically, the hardest time and the longest meetings we have are to convince outlets why they need a new wine list! The Wi-Not team already handles [...]
For those who are already in the wine business in India, we can make ourselves available for all wine-centric marketing and promotional strategies and their subsequent execution. These can include institutional events like tutored tastings and wine dinners to more retail-specific activities. From conceptualising and designing the promotion and all related POS to sourcing staff [...]
Retail is undoubtedly the most undervalued entry-point for wines currently in the country and with due reason. The stringent laws combined with advertising restrictions make wine the most difficult commodity to sell and market since official non-pirated versions of software! But, things are fast changing, markets are opening up and laws are relaxing to allow [...]
So you happen to be a winemaker, or you know someone who is a winemaker, or claims to be one, whatever. Thing is, we love wine. So if you have wine and if you are considering India as a potential market, we can (potentially) hook you up. The market is growing and expanding continuously and [...]
The main reason why wine remains a scarce commodity in India is because, outside of work, even we, as consumers, get to see little of it. The other more concerning trouble with wine consumer events is that they tend to be extremely boring: snooty gatherings of people on the verge of catatonia. We at Wi-Not [...]
Unless someone manages to come up with talking labels, wines will not sell themselves just yet. The amount of revenue that may be locked up in wine stocks in an average outlet is serious, thus making stock movement a dire and constant requirement. Wine training is the singular most effective way to ensure this and [...]
After a lot of queries and even more asking around, we try and crumble the Delhi Excise code and how it works. Below is the MRP calculation in Excel sheet and explanation of how it works: If you promise to give us good wine to taste & leave us your e-mail we will even send [...]
The foundation for the first Indian Wine School has been laid and work is on at break-neck speed. No stone has been left unturned to acquire the best possible material and equipment for the institute. Excitement at Wi-Not is at an all-time and constantly rising high but we will still hold our silence before an [...]
India, in spite of the recession is managing a growth in the F&B industry. New establishments are opening doors everyday making the gastronomic world ever more competitive. While bar competitions and wine competitions abound, Magandeep has often eluded the temptation to organise a formal sommelier competition to ascertain and adjudge the qualities of a true [...]
This is perhaps the most important set of questions that we get asked – How is the Indian market, do Indians really drink, what are the taxes, how does one go about getting wine into India. So we thought it would be easier to address this once and for good. Once again, what we are [...]
Wine certainly has a way about it, attracting people and absorbing them completely. Let’s raise our glasses to a recently set-up company based out of Delhi, already importing wines from Italy and Australia – Alpex Wines. Headed by a husband and wife duo, I recently met the fairer half and gave her the real low-down [...]
The Wi-Not blog is where you will find industry up-dates, links, recommendations, and discussions on issues that perplex all that enter the Indian wine industry. We hope you find it useful, and we hope you come back more often to read as also to contribute.
