Category: Featured

Australian Diaries
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Australian Diaries

“Wine is sunlight captured by water”, Galileo once rightly said. Fundamentally, this is what wine is – what nature gives and the earth captures to produce, only requiring little assistance from mankind, and at times not even that. Here’s a country that has all of that, abundance of bright sunlight and ample water to capture. […]

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Indian Wine Imports Explained: delhi, Maharashtra, Karnataka
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Indian Wine Imports Explained: delhi, Maharashtra, Karnataka

Importing wine into India sounds like a lucrative business proposition. But if that is really the case, why have some companies shut down and so many others are struggling to stay afloat? Without further ado, here is a step-by-step explanation of the various stages of duties, taxes, and other levies that an importer has to […]

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Outlet Wine-list Engineering and Stock Management
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Outlet Wine-list Engineering and Stock Management

If we at Wi-Not had a penny for every badly written wine list in the country, we would have retired long ago. But we are still in business and ironically, the hardest time and the longest meetings we have are to convince outlets why they need a new wine list! The Wi-Not team already handles […]

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Wine & Beverage Marketing Strategies
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Wine & Beverage Marketing Strategies

For those who are already in the wine business in India, we can make ourselves available for all wine-centric marketing and promotional strategies and their subsequent execution. These can include institutional events like tutored tastings and wine dinners to more retail-specific activities. From conceptualising and designing the promotion and all related POS to sourcing staff […]

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Retail Promotions
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Retail Promotions

Retail is undoubtedly the most undervalued entry-point for wines currently in the country and with due reason. The stringent laws combined with advertising restrictions make wine the most difficult commodity to sell and market since official non-pirated versions of software! But, things are fast changing, markets are opening up and laws are relaxing to allow […]

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Wine Import Solutions
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Wine Import Solutions

So you happen to be a winemaker, or you know someone who is a winemaker, or claims to be one, whatever. Thing is, we love wine. So if you have wine and if you are considering India as a potential market, we can (potentially) hook you up. The market is growing and expanding continuously and […]

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Consumer Events
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Consumer Events

The main reason why wine remains a scarce commodity in India is because, outside of work, even we, as consumers, get to see little of it. The other more concerning trouble with wine consumer events is that they tend to be extremely boring: snooty gatherings of people on the verge of catatonia. We at Wi-Not […]

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Wine Trainings & Familiarisation Masterclass
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Wine Trainings & Familiarisation Masterclass

Unless someone manages to come up with talking labels, wines will not sell themselves just yet. The amount of revenue that may be locked up in wine stocks in an average outlet is serious, thus making stock movement a dire and constant requirement. Wine training is the singular most effective way to ensure this and […]

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