If we at Wi-Not had a penny for every badly written wine list in the country, we would have retired long ago. But we are still in business and ironically, the hardest time and the longest meetings we have are to convince outlets why they need a new wine list!
The Wi-Not [...]
For those who are already in the wine business in India, we can make ourselves available for all wine-centric marketing and promotional strategies and their subsequent execution. These can include institutional events like tutored tastings and wine dinners to more retail-specific activities. From conceptualising and designing the promotion and all [...]
Retail is undoubtedly the most undervalued entry-point for wines currently in the country and with due reason. The stringent laws combined with advertising restrictions make wine the most difficult commodity to sell and market since official non-pirated versions of software! But, things are fast changing, markets are opening up and [...]
So you happen to be a winemaker, or you know someone who is a winemaker, or claims to be one, whatever. Thing is, we love wine. So if you have wine and if you are considering India as a potential market, we can (potentially) hook you up. The market is growing [...]
The main reason why wine remains a scarce commodity in India is because, outside of work, even we, as consumers, get to see little of it. The other more concerning trouble with wine consumer events is that they tend to be extremely boring: snooty gatherings of people on the verge of [...]
Unless someone manages to come up with talking labels, wines will not sell themselves just yet. The amount of revenue that may be locked up in wine stocks in an average outlet is serious, thus making stock movement a dire and constant requirement. Wine training is the singular most effective way [...]
