Category: Issues

Indian Wine Imports Explained: delhi, Maharashtra, Karnataka
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Indian Wine Imports Explained: delhi, Maharashtra, Karnataka

Importing wine into India sounds like a lucrative business proposition. But if that is really the case, why have some companies shut down and so many others are struggling to stay afloat? Without further ado, here is a step-by-step explanation of the various stages of duties, taxes, and other levies that an importer has to […]

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The Price is Right? Maharashtra Chapter
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The Price is Right? Maharashtra Chapter

When the Republic of India was formed, the Constitution gave each state the right to frame their excise laws. Except the two dry states of Gujarat and Mizoram, every state has a different approach to price the wines. The level at which the government involves itself in the process of procuring the wines varies from […]

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Delhi Excise Blues
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Delhi Excise Blues

After a lot of queries and even more asking around, we try and crumble the Delhi Excise code and how it works. Below is the MRP calculation in Excel sheet and explanation of how it works: If you promise to give us good wine to taste & leave us your e-mail we will even send […]

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Exporting Wine to India
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Exporting Wine to India

This is perhaps the most important set of questions that we get asked – How is the Indian market, do Indians really drink, what are the taxes, how does one go about getting wine into India. So we thought it would be easier to address this once and for good. Once again, what we are […]

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Five Essentials for Wine Marketing in India
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Five Essentials for Wine Marketing in India

If you are already marketing or thinking of marketing wine in India, the following article is for you. Before we start, I will first answer the million-dollar question, “What prompted me to write this?” and the answer is, with stiff competition that’s only getting tighter it is most pertinent to get the branding exercise right. […]

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