Tag: "Wine Education India"

Riesling: Always Impressive
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Riesling: Always Impressive

Some count it among their favourites while some simply choose to be distant acquaintances. But treat it as you may, Rieslings remain one of the most impressive wines and yet are regularly pointed out as the one of the most underrated of white varieties. Almost synonyms with Germany and next, Austria, Rieslings remain flourishingly dynamic […]

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Outlet Wine-list Engineering and Stock Management
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Outlet Wine-list Engineering and Stock Management

If we at Wi-Not had a penny for every badly written wine list in the country, we would have retired long ago. But we are still in business and ironically, the hardest time and the longest meetings we have are to convince outlets why they need a new wine list! The Wi-Not team already handles […]

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Wine & Beverage Marketing Strategies
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Wine & Beverage Marketing Strategies

For those who are already in the wine business in India, we can make ourselves available for all wine-centric marketing and promotional strategies and their subsequent execution. These can include institutional events like tutored tastings and wine dinners to more retail-specific activities. From conceptualising and designing the promotion and all related POS to sourcing staff […]

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Retail Promotions
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Retail Promotions

Retail is undoubtedly the most undervalued entry-point for wines currently in the country and with due reason. The stringent laws combined with advertising restrictions make wine the most difficult commodity to sell and market since official non-pirated versions of software! But, things are fast changing, markets are opening up and laws are relaxing to allow […]

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Wine Import Solutions
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Wine Import Solutions

So you happen to be a winemaker, or you know someone who is a winemaker, or claims to be one, whatever. Thing is, we love wine. So if you have wine and if you are considering India as a potential market, we can (potentially) hook you up. The market is growing and expanding continuously and […]

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Consumer Events
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Consumer Events

The main reason why wine remains a scarce commodity in India is because, outside of work, even we, as consumers, get to see little of it. The other more concerning trouble with wine consumer events is that they tend to be extremely boring: snooty gatherings of people on the verge of catatonia. We at Wi-Not […]

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Wine Trainings & Familiarisation Masterclass
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Wine Trainings & Familiarisation Masterclass

Unless someone manages to come up with talking labels, wines will not sell themselves just yet. The amount of revenue that may be locked up in wine stocks in an average outlet is serious, thus making stock movement a dire and constant requirement. Wine training is the singular most effective way to ensure this and […]

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Wi-Not At International Food & Drinks Expo 2009
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Wi-Not At International Food & Drinks Expo 2009

The first International Food and Drinks Expo, a one-of-its-kind international expo was held at Hall 11 of Pragati Maidan Exhibition Grounds between the 2nd and 4th of December, 2009. The endeavour of UK based company, Tarsus Exhibition and Publishing Limited, was supported by many luminous of the trade and media. The main support was provided […]

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L'Ecole du Vin de Bordeaux Comes To India
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L’Ecole du Vin de Bordeaux Comes To India

L’Ecole du Vin de Bordeaux (EVB) is a part of Le Conseil Interprofessionnel du Vin de Bordeaux (CIVB), the controlling body of wines in Bordeaux, France. As they are preparing to introduce their courses in India, they came to India with an accreditation program first time around. The idea of the program was to select wine […]

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Wine Training Season...
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Wine Training Season…

With monsoons and winters approaching, hotels’ Human Resource departments have pulled up their socks. We have quite the clients under our belt and trainings at various properties have begun already. There is some extensive travelling to be done and some expensive bottles to be uncorked, all for love of wine education. The interactive, sense-of-humour infected, […]

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Wine Park Training

This time the venue was Hotel Crown Plaza, Gurgaon, and the event was wine training to the staff of Wild Fire restaurant sponsored by Mr. Vishal Kadakia. He is the director of Wine Park, a wine importing venture based out of Mumbai, India. In the presence of 21 staff, there were three whites and reds […]

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Indian Sommelier Championship 2008
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Indian Sommelier Championship 2008

India, in spite of the recession is managing a growth in the F&B industry. New establishments are opening doors everyday making the gastronomic world ever more competitive. While bar competitions and wine competitions abound, Magandeep has often eluded the temptation to organise a formal sommelier competition to ascertain and adjudge the qualities of a true […]

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