Tag: "Wine Trainings"

Fratelli Wine Session At DSIIDC
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Fratelli Wine Session At DSIIDC

DSIIDC is one of the few corporations involved with the retail sale of liquor in the country. Fratelli Vineyard’s endeavour to educate retail shop managers on wine led to the training at DSIIDC in tandem with Wi-Not. Conducting the training was Sommelier Gurjit Singh Barry with the winemakers, the brothers from Fratelli themselves, Mr. Alessio […]

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Sula Vineyard’s Riesling

India’s biggest wine brand, Sula Vineyards, rolls out it’s first Riesling.

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De Wet Sunday Grinder
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De Wet Sunday Grinder

Although it may not entirely seem so, the idea of working on a warm Sunday winter afternoon does have its advantages. Recently, Kiki, a great purveyor of the cause of South African wines,  was in town and invited u to a tasting of some wonderful wines from the estates of De Wetshof and a few […]

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3rd Indian Sommelier Championship, 2010
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3rd Indian Sommelier Championship, 2010

It was again that part of the year when wine professionals roll up their sleeves and get ready for competition time. The 3rd Indian Sommelier Championship was organised by Wi-Not Beverage Solutions Pvt Ltd at the International Food and Drinks Expo, 2010, on the 3rd of December 2010. Numerous discerning candidates from over 10 prestigious […]

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Outlet Wine-list Engineering and Stock Management
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Outlet Wine-list Engineering and Stock Management

If we at Wi-Not had a penny for every badly written wine list in the country, we would have retired long ago. But we are still in business and ironically, the hardest time and the longest meetings we have are to convince outlets why they need a new wine list! The Wi-Not team already handles […]

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Wine & Beverage Marketing Strategies
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Wine & Beverage Marketing Strategies

For those who are already in the wine business in India, we can make ourselves available for all wine-centric marketing and promotional strategies and their subsequent execution. These can include institutional events like tutored tastings and wine dinners to more retail-specific activities. From conceptualising and designing the promotion and all related POS to sourcing staff […]

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Retail Promotions
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Retail Promotions

Retail is undoubtedly the most undervalued entry-point for wines currently in the country and with due reason. The stringent laws combined with advertising restrictions make wine the most difficult commodity to sell and market since official non-pirated versions of software! But, things are fast changing, markets are opening up and laws are relaxing to allow […]

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Wine Import Solutions
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Wine Import Solutions

So you happen to be a winemaker, or you know someone who is a winemaker, or claims to be one, whatever. Thing is, we love wine. So if you have wine and if you are considering India as a potential market, we can (potentially) hook you up. The market is growing and expanding continuously and […]

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Consumer Events
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Consumer Events

The main reason why wine remains a scarce commodity in India is because, outside of work, even we, as consumers, get to see little of it. The other more concerning trouble with wine consumer events is that they tend to be extremely boring: snooty gatherings of people on the verge of catatonia. We at Wi-Not […]

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Wine Trainings & Familiarisation Masterclass
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Wine Trainings & Familiarisation Masterclass

Unless someone manages to come up with talking labels, wines will not sell themselves just yet. The amount of revenue that may be locked up in wine stocks in an average outlet is serious, thus making stock movement a dire and constant requirement. Wine training is the singular most effective way to ensure this and […]

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Wi-Not At International Food & Drinks Expo 2009
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Wi-Not At International Food & Drinks Expo 2009

The first International Food and Drinks Expo, a one-of-its-kind international expo was held at Hall 11 of Pragati Maidan Exhibition Grounds between the 2nd and 4th of December, 2009. The endeavour of UK based company, Tarsus Exhibition and Publishing Limited, was supported by many luminous of the trade and media. The main support was provided […]

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L'Ecole du Vin de Bordeaux Comes To India
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L’Ecole du Vin de Bordeaux Comes To India

L’Ecole du Vin de Bordeaux (EVB) is a part of Le Conseil Interprofessionnel du Vin de Bordeaux (CIVB), the controlling body of wines in Bordeaux, France. As they are preparing to introduce their courses in India, they came to India with an accreditation program first time around. The idea of the program was to select wine […]

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Flying High With Wines
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Flying High With Wines

Where else can you be asked for your wine preference at 4am in the morning or for breakfast and not be judged an alcoholic? Where else but on international flights. Wi-Not’s next stop was the training centre of India’s leading domestic and international flight carrier. As a part of the trainings of their executive class […]

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Wine Training Season...
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Wine Training Season…

With monsoons and winters approaching, hotels’ Human Resource departments have pulled up their socks. We have quite the clients under our belt and trainings at various properties have begun already. There is some extensive travelling to be done and some expensive bottles to be uncorked, all for love of wine education. The interactive, sense-of-humour infected, […]

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Wine Park Training

This time the venue was Hotel Crown Plaza, Gurgaon, and the event was wine training to the staff of Wild Fire restaurant sponsored by Mr. Vishal Kadakia. He is the director of Wine Park, a wine importing venture based out of Mumbai, India. In the presence of 21 staff, there were three whites and reds […]

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