Wi-Not

The world today is much more stable a place than it has ever been. Most of us can expect to live to see tomorrow without begging much optimism. Products are safe, sanitary, and sometimes, even sexy. Quality is moderately respected and prevalent. Things are fine. Outside of a few petty disputes with the neighbour and the girlfriend, life’s fine…no third world war on any front really!

So, in this age of the supreme reign of consumerism, capitalism and more consumerism how do we manage to create friction, have an edge…be different – through marketing.

Image and information are the new soul, the binding material in the relationship between us and all that we use, or don’t use. Knowledge has never been more powerful and awareness is the universal yardstick.

So why am I wasting your time and my sanity disambiguating such philosophy? –Because Wi-Not came to be as a result of the culmination of such multiple thoughts, and some extra-long albeit unnecessary tea breaks.

Wi-Not is a collective of wine and beverage professionals who are united in their belief that all drinks are special, and different, and consequently need to be presented and marketed keeping this uniqueness in mind. The best of brands need the best of plans and that is what we do. The Wi-Not team comprises young certified and experienced professionals who have spent a considerable amount of time working in the field of beverages and especially wine, both in India and abroad (and are still young enough to resonate with the pulse of our burgeoning market!) Given this very special mix of global and local exposure and experiences, they are expertly and confidently poised to help an international brand find its feet firmly in Indian soils.

Big words, but the principle behind all our work and efforts is simply this: You can create a brand over and over again but unfortunately you can kill it only once!

Developing and sustaining a wine or beverage brand and its equity in any market is not only the most important and requisite of skills but also the toughest of things to accomplish. In a market as lucrative, young and characteristically mystic as India, it is of prime importance for any brand to venture forth with caution, preparation and planning. Even though the market itself may seem a bit blurry and unformed at the moment (we at Wi-Not prefer the term holistic!), nothing can spell doom faster in the Indian context than an ad-hoc (and consequently short-termed) effort to maximise sales. This is where Wi-Not comes in as this is what we really know how to do: for the seasoned or for the rookies, you will find our services complementary to your business and perhaps, even indispensable.

We can (and regularly) organise the following:

• events for high-end lifestyle spirits (Single Malts, speciality Vodkas, Cognacs, Grappa…you name it)
• wine events (wine launches, wine and winemaker’s dinners, media/trade/consumer presentations, Wine tastings and presentations, wine pairing exercises with food/cheese)
• bespoke wine trainings to suit the selling environment and outlet requirements
• wine promotions, for on-trade as well as for off-trade retail
• assistance in planning anything structural and beverage-centric – from a wine and liquor shop, to a bar, from a beverage school syllabus to a simple wine soirèe for a gathering of enthusiasts

So folks! Producers, importers, hoteliers, restaurateurs or just wine-loving consumers. Have a browse at our site, see what we do, and mostly, see how it could help you. Else, write in to us and we shall tell you more.

…as in, why not!?